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1st EVENT: FASHION MANAGEMENT OPEN CLASS
Tuesday 16 November at 4:00PM (Italian Time) 
How to Create Buzz in Fashion: From catwalks to gamification
This lecture will allow participants to understand how the creation of the so-called ‘dream factor’ has evolved in the fashion industry, by combining aspiration with inclusivity, physical events with augmented reality, celebrities with social media influencers, pictures with videos, heritage with disruption.
Link: https://www.unibocconi.eu/wps/wcm/connect/bocconi/sitopubblico_en/navigation+tree/home/programs/bachelor+of+science/guidance+activities/prospective+students+area/open+classes#cta

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